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ACME PRINTING PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Joe T. Printer
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea of the Week
Think Digital Is Where It’s At? Think Again.
COMBINE DIGITAL AND OFFLINE ADVERTISING FOR THE BEST RESULTS

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Advertising has changed, although the need for it has not.

While digital advertising seems like an intelligent thing to do, digital is not enough. Why? Consider the story of the retail giant, J. Crew.

J. Crew’s Struggle to Maintain Brand Identity

J. Crew opened its first retail store in 1989 and, in the early 2000s, turned mainstream men’s clothing into a “lifestyle brand.” The ad executives had brilliant marketing and created a story “across the entire customer experience,” rivaling competitors like the Gap and Banana Republic.

But, in 2017, the executives were pushed out by a digital presence.

J.Crew began sending out email blasts and following customers with web banner ads, pivoting to focus on sales and coupons. Rather than boosting sales, it downplayed the brand. People now got into the habit of waiting for a deal or a coupon, creating discount shoppers, and bringing down the value of the clothing.

In 2020, when COVID-19 hit, shoppers only supported brands they felt connected to, and J.Crew was no longer in that category.

Integrating Print with Digital Marketing

Companies that find the most success integrate digital with their printed pieces, focusing on awareness and connection. Here’s how.

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1. Pair direct mail with your digital presence.

Use postcards to grab your audience’s attention and pique their interest in your offer. Then, lead them to your social media with a QR code or call-to-action to your website.

2. Don’t tell them you’re great. Show them.

Show people what you can do for them by showing your product or service in action.

This means instead of using pictures of your product or service in your direct mail, use pictures of smiling people using the product or service. Then, for further information and illustration, have a call to action in which they go to your website.

3. Take your social media further.

Your social media needs to do more to educate, inform, and inspire people to use your brand.

Your advertising doesn’t need to produce the whole brand story but must provide a positive ROI whenever the company interacts with people.

No matter what your ad campaign looks like, remember to combine digital and offline advertising for the best results. We can help you with your marketing story by providing high-quality print marketing solutions on time whenever you need us. Contact us today to learn more!   

See more great ideas like this!
Click here to visit the Acme Printing - Ideas Collection.
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Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

Did You Know?

Unveiling the Hypnagogic Jerk

Printing Quiz

If your printer mentions the term justify, they mean...

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